Website Performance
Very Fast Websites
It is no secret that we have very fast websites. Our sites have perfect scores and consistently rank high on Google. There are good reasons for this. Our sites have less than 1 second load time. This is one of the most important factors for Google and in turn, should be your main priority. I’ll explain more on this later.
For now, you probably just want to know if AM Direct is right for you. Let me help you decide. I guarantee you want the best website at the best price and it has to work for you. Sound right. Thats what we all want. So lets get into the site itself to see what you need.
Go to the demo website styles page and decide on what site is best for you by looking at examples.
Google is the most important factor concerning traffic to your website. Without Google, your site will not be seen unless you personally tell people to visit it. Google has organic traffic and ad traffic. Organic traffic is free. Ad traffic costs money. So the more organic traffic you get the better off you will be.
To ensure you get as much organic traffic as possible, we optimise each page to comply with the myriad of rules published by Google. Just over 92% of worldwide searches are conducted on Google. There are many other search engines, the next five most popular search engines conduct 6.7% of searches between them. That leaves just 1.22% for the rest of them. Stay with me on this, as it is this very information that will decide your fate when it comes to building your website.
Google is the most important factor concerning traffic to your website. Without Google, your site will not be seen unless you personally tell people to visit it. Google has organic traffic and ad traffic. Organic traffic is free. Ad traffic costs money. So the more organic traffic you get the better off you will be.
Take a few minutes to carefully look at Google’s search page. Do a search for any product. Lets do it – as an example search for “jeans”. You will see the first 3 or 4 results are ads. (these are paid ads) Then followed by the Organic results (these are free). What we want is free advertising.
Now without getting into it too deep here, Google has created software for us to use. It allows us to monitor which keywords are used to trigger search results for your website. This tool helps us to determine how your site is travelling in Search Engine land.
Google Lighthouse
When we run an audit on one of our websites, we get a perfect score from Google’s Lighthouse. It is a rare event, and we have been told that only 5% of the entire world websites are rated above 90.
Our sites consistently run at perfect 100. This screenshot shows four metrics used to judge a sites “suitability” for the web. The criteria used is both complicated and boring. Who cares as long as we get it right.
If you want to learn more about this, let us know. Rest assured, our knowledge of Google is extensive and you will benefit from our years of experience.
Reporting on real world performance is vital for diagnostics of your site. Over time, performance of your site can be improved by keeping an eye on these metrics. Never lose sight of the fact, Google is the mainsearch engine and we need to comply with their best practices rules.
Google - Performance
By running these audits, we can determine what elements a site is failing. Then we fix it.
- First Contentful Paint
- Time to Interactive
- Speed Index
- Total Blocking Time
- Largest Contentful Paint
- Cumulative Layout Shift
Google - Accessibility
Accessibility is all about screen readers and other assistive technologies. Used by the vision impaired. Providing a good experience for everyone is rewarded.
- Aria attributes match their roles
- ARIA roles must have valid values
- Contrast ratios
- Sequentially descending order headings
- Discernible, unique, and focusable links
- Viewport
Google - Best practices
Accessibility is all about screen readers and other assistive technologies. Used by the vision impaired. Providing a good experience for everyone is rewarded.
- Links to cross-origin destinations are safe
- Avoids front-end JavaScript libraries with known security vulnerabilities
- Displays images with correct aspect ratio
- Serves images with appropriate resolution
- Discernible, unique, and focusable links
- Page has valid source maps
Google - SEO
These checks ensure that your page is optimised for search engine results ranking.
- Document has a meta description
- meta name”viewport” tag compliant
- Correct HTTP and HTTPS protocols
- Serves images with appropriate resolution
- Links have descriptive text
- Links are crawlable
If you want your site to rank well on Google, especially in highly competitive industries, you need to focus on the Google Search Engine. Do not underestimate the importance of this. You will spend many years working out how to get on top of search results. These checks ensure that your page is optimized for search engine results ranking.